WEBSITE MANAGEMENT

Your practice website is the single most important marketing tool that needs constant love and nurturing. Our unique management service is perfect for GP practice websites and other busy healthcare providers

Do any of these symptoms sound familiar?

- You have a website but you don't know HOW to update it. - You have a website but you don't HAVE TIME to update it. - You can update your website but you forget to update it. - Others can update your website and it now resembles a bit of a ferret's nest with no clear start or end. - You've heard you need to update your news section to 'please' the search engines but never find time to. - No one is visiting or staying on your website for long - You can't remember the last time any one took a good look through it to bring it up to date. - Your website doesn't add value or bring in business for you. - It reads like the worst CV & patient leaflet combo you've ever seen but you don't have the time or words to update it. - You don't have a website or you have one that frankly needs putting out of its misery.

BENEFITS OF WEBSITE MANAGEMENT

Having a website is one thing. Keeping it updated and making it a trusted source of knowledge and support to patients and clients, is another. Here's why it matters:

Makes your business accessible 24/7

Healthcare doesn't stop at 5pm. Your website should allow prospective clients to read up about your service, see if it's for them and provide clear instructions on how to book.

Improves patient experience

If you're a GP practice or NHS provider, your patients generally have the same expectations of you as they would their online shopping. Cluttered, out-of-date content just won't cut it. We can fix it & improve your patient's online experience fast.

Saves time and money

Enjoy your weekend off. No need to take the laptop on holiday. Your website can be loved and nurtured leaving you to focus on the rest of your business, or enjoy that work-life balance thing that people talk about outside of healthcare.

Showcase your strengths

If there are 12 physiotherapy clinics all within a ten-mile radius, competition is going to be fierce. We can showcase your strengths, highlight your differences and promote the benefits you offer clients all through your website.

Increase sales and leads

It takes less than five seconds for someone to decide whether they want to stay on a website. We give you the best possible chance of keeping that visitor by auditing and fixing those pages to be their best selves.

In sight, in mind

People expect to see a website these days, especially for healthcare providers. If you don't have one or have a poor one that they can't find or use, you won't be in sight and you won't be in mind. We can fix that.

“In a world as huge as the internet, everything seems to be extremely confusing and difficult. Kara was an excellent help; she was very reassuring and explained step by step, every step of the way until my website was finished. I would highly recommend her. Thank you Kara! ”
Carolina Diaz
Carolina Diaz
Carolina Diaz Sports Rehabilitator

FREQUENTLY ASKED QUESTIONS

Does your website need a new prescription fast? Check out our FAQs to see how we can help:

Remotely / virtually.

The ‘back office’ to your website should be accessible from anywhere in the world. Provide us with a login and we can securely access it from our desk. 

Everything except major layout or technical changes

For those things, you’ll need your web developer. We can also work with them on your behalf if it helps.

For content updates, content re-writes, new images, new blogs, new patient information pages, removing out of date content, minor layout changes and conducting full scale website audits, we can take care of that. We’ve worked in most content management systems around today and know our way around.

Some clients ask us for help with building new websites too. Read the separate tab on that.

Why does nobody visit your website? Have you asked? Can you see from your analytics?

We help healthcare businesses and practices explore how to make better use of their websites. We diagnose reasons why people might not be visiting or staying on your website. And we help healthcare businesses and practices to fix their websites so they can see results from them. Whether that’s more enquiries, more sales or more patients cancelling their unwanted appointments to free them up for others – amongst other things. We always start with ‘why’ then ‘how’.

In a short answer no – if you don’t need to.

It’s a bit like buying a house. If you don’t like the house you live in, you can redecorate or change the layout. If you don’t like the house you live in because it’s falling apart or you can’t get planning permission for the extra room you need to build for Granny, then there’s a reason you might need to change your house.

If you have a modern site that can be updated and amended easily, chances are you can ‘redecorate’ with the activities we mentioned in Point 2 and you’ll have a good website again.

If you have a site that’s proving impossible to update and develop or it no longer reflects your healthcare business, you’ve got a case for a new website.

We can recommend some talented healthcare website builders and can work with them on your behalf to build your new ‘dream’ website. One that delivers results and makes everyone’s lives easier. Talk to us about your site.

Depends on whether you want a complete overhaul now or continued support over a period of time.

If you feel your website is letting the side down, we can provide a full website audit, listing the exact improvements needed and why. We can then carry out those improvements or work with your chosen web team, on your behalf, to do so.

This could be 1-7 days work which would be cost effectively charged at our standard day rate.

If you’re not worried about your site and want to save your time and money by outsourcing the day to day management of it to us, we charge a small monthly fee for a period of six months. Totally affordable and plenty of chance to see how much time you save and value we bring to helping you manage your website.

We’ll prepare a full quote based on your individual requirements. Absolutely no obligation and no pressure.

 

Ready to jump start your healthcare marketing? Get in touch.
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