SOCIAL MEDIA HEALTH CHECK

Show up where your patients or clients are on social media - safely, effectively and without burning out.

Do any of these symptoms sound familiar?

- Can't work out which social media channel is best for your business? - Been meaning to give social media a go but think it might be risky to your healthcare business? - Are your social media posts more stale than viral worthy? - Don’t know what to say or post on social media? - Want to know if there's an easier way to handle your social media? - You've not really seen any return on investment to your business by using social media so far - Wish you knew how to create exciting content such as short animations and videos for use on social media? - Struggling with how to use social media to nurture your leads and network with potential patients & clients?

BENEFITS OF A SOCIAL MEDIA HEALTH CHECK

The majority of healthcare businesses & practices that come to us for a social media health check are usually frustrated, exhausted, confused or a bit of all three. A social media health check will show you where it's working, where it's not
and the practical steps to see results from your social media efforts.

Engage with your patients / clients

Social media is no longer a nice-to-have in healthcare. 99% of your patients and clients are on social media in one way or another. Even those you don't expect. It's easier to 'go to them' then get them to 'come to you'.

Make social media manageable

You've got lives to save and smiles to fix. You can't be posting Twitter updates at 10am during a clinic. Well actually, you can! We'll show you how to post, when to post and how to manage your time without it eating into your patient care or home-life.

Stay safe

Being 'on' social media is one thing but keeping yourself, your staff and your patients safe online is your main priority. Our experience in NHS & large healthcare organisations means we're best placed to advise you how to behave responsibly online and more importantly, enjoy your time online.

Be more human

When did you last read a press release on social media? When did a friend last ask you to 'enquire' on Facebook? Many of us forget to 'be human' and 'sociable' online when doing social media for work. We can show you HOW. Armed with this, you can engage, learn and win their hearts and minds by just being wonderfully you.

Provide care around the clock

We are all connected 24/7. Healthcare doesn't stop at 5pm. Social media allows you to get among the people who need your services, when they're looking for them.

Communicate better

When you understand HOW your audience uses social media to communicate and WHY, you can find WHAT to say more consistently. Your audit will show you this and more!

“Great session from Kara yesterday where she helped senior charity figures to get on board with Twitter. Would recommend for social media training.”
Social Media Health Check Yorkshire Medical Marketing
Helen Morris
Age UK Wakefield District

FREQUENTLY ASKED QUESTIONS

Interested in a social media health check for you as an individual or your healthcare team? Check out our FAQs to see how we can help:

Just some login details. And we can do it remotely or sat with you – whichever you prefer.

Provide us with your logins and we can securely access your social media accounts from our desk or we can also sit alongside you if you prefer. We’ll also need access to your Google Analytics to see whether traffic is reaching your website from your social media. If that sounds like gobbledegook, don’t worry – we’ll walk you through it!

And if you’re not doing much social media or on it all for your healthcare business yet and this is an audit to find out where to start, we can do that remotely.

Our social media experts have collectively well over 18 years’ experience working in social media for the NHS, private healthcare and not-for-profit sector. There’ll be no jargon from us!

A full audit + report with practical, actionable steps to improve your social media activity. We can also help with some of that as well if you like.

Treatments might include content or writing for social media training, content post ideas, content post creation, recommendations for free & paid software that might help your objectives, profile updates, social media policies and guidelines for staff and style guides.

Some clients ask us for bespoke training or help with running their social media accounts too. Read the separate tab below on that.

Show you the evidence.

We can’t guarantee you’ll love social media by the end of our audit filled with practical know-how. And that’s okay. We just need to show you why it matters to the majority of your patients and clients and how you’re missing out by not prioritising it. What’s more, we’ll give you practical recommendations on ways to keep it from taking over your life and ruining your reputation. And if you still really can’t get along with it after that, outsource to us »

Brilliant use of social media makes you stand out and get found.

It sets you apart from your competitors. If you know how humans read and use social media, you can use it in a way that gets your message across with more impact. When you know how to find and ‘socialise’ with your audience online, you can persuade and inform patients easier, on a more brain-friendly level.

In early 2019, we are planning some digital clinics so stay tuned to our social media channels for details.

From £395 depending on how many channels you use (or plan to use). 

A social media audit is a great way to determine if your healthcare social media activity is hitting the mark, or if there are things you need to change to meet your objectives.

We will review each channel and conduct a full audit including competitor checks. We’ll determine what needs improving and make recommendations for how to do that in practical terms. We’ll then prepare a simple report that details those practical steps needed to improve your social media (and why), together with a no-obligation quote if you need some extra support from us. 

Connect and build lasting relationships with your clients
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