HEALTHCARE MARKETING CONSULTANCY

More patients? New services? Tired clinics? Our award-winning healthcare marketing consultancy
can diagnose & treat your marketing effectively & affordably.

Do any of these symptoms sound familiar?

- Not sure where to start with marketing or does it all sound gobble-de-gook? - Advertising not bringing through the enquiries you expected? - Your last marketing campaign was expensive and didn’t deliver - Nobody is seeing or liking your social media posts - Don’t feel creative or confident with writing and designing? - Patients or clients not taking the actions you would like them to? - You think you’re doing everything right yourself but perhaps feel you’re missing some oomph and need a professional's advice - You need to change people's behaviours for the better but past attempts haven't worked - You've got someone that does some marketing already who needs extra ideas and support

BENEFITS OF OUR MARKETING CONSULTANCY

If your marketing activities aren't delivering the results you need, we'll use an evidence-based approach to
identify missed opportunities and refocus your marketing on getting the results you want.

A fresh pathway

A marketing audit will give you clarity and direction. Practical tips explained in plain english. No vague hunches. Just realistic, easy-to-implement tactics, presented in a clear and simple plan, prepared specifically for you.

New ideas

Nothing stays the same. Clients change. Services do too. New competitors appear. External influences swoop in & impact your practice. Let's take stock & spot the missed opportunities that WILL exist.

Evidence-based approach

Our marketing specialists are senior Chartered Institute of Marketing (CIM) practitioners. They have the evidence-based theory, but importantly the practical experience, to guide, advise and put you on the right course, confidently.

People-friendly practices

Healthcare organisations succeed when they shape their services around people. You need brain-friendly, behaviourally-driven marketing that truly connects & motivates people. "Pretty information" just won't cut it.

Save money and waste

A fresh pair of expert eyes can spot where you're wasting money on activities that don't deliver results or on new things you're not confident about but want to try.

Beat the competition

Many businesses in trouble look to their successful competitors and just copy their marketing activity. This hardly ever works. It's the ideas rather than the 'how' that we're interested in adopting and we can help with that.

“I would highly recommend Kara and Yorkshire Medical Marketing. We worked with her to market our new clinics and specialist services. We now work periodically with Kara to help keep on top of the marketing processes she helped us set up.”
Marketing Consultancy Yorkshire Medical Marketing
Andy Okwera
Activ Physiotherapy

FREQUENTLY ASKED QUESTIONS

Does your marketing activity need a new prescription fast? Check out our FAQs to see how we can help:

Our healthcare marketing consultant + other specialists as required.

Our healthcare marketing consultant, Kara Skehan has over 15 years of experience working in marketing management within healthcare. She gets to the bottom of your marketing headaches fast by using tried and tested marketing audits to develop insights across all areas of your business. She also brings in the right technical specialists as each project requires, included in the price.

Our marketing consultancy can be used for all sorts of short to mid-term support; from a supportive full-day soundboard session for ideas generation through to developing entire marketing campaigns or plans!

We’ve done marketing consultancy for GP practices, hospital consultants, dentists, physiotherapy clinics and management consultants that work within the healthcare sector. Saving money, saving resources and delighting clients & patients in one strategic swoop.

Face to face or remotely as each project requires.

We’ll always start with a 1-hr face to face meeting and a cuppa or hold a video call to discuss your marketing challenges. This is to make sure we can help or recommend who can if we can’t – why would we waste your time and risk our sterling reputation if we can’t help?

One of the projects we get asked for regularly are marketing audits. So to give you an idea, these usually takes 1-3 days to complete. We’ll look at your past activity, in-house resources, results, clients/patients, competitors and the local market plus your external pressures. We’ll also take a look at each of your marketing touchpoints; website, social media, customer service and the environment in which you provide your services. A comprehensive marketing audit to get back on track!

Some of the audit work may need to be carried out at your business premises or via telephone with you. Other members of your team might also need to be involved too.  

Not unless the evidence says so. This is about tackling the marketing tasks that are giving you the most headaches successfully and cost-effectively.

From our years working in the NHS and private healthcare, we know that good marketing & communications rely on knowledge, audience engagement and practical experience. Just like a healthcare professional, what we do is grounded in theory and proven pathways.  You wouldn’t trust your health with someone that wasn’t suitably qualified and experienced and the same goes for your marketing.

We’re massive fans of continued learning and listening to the experts within the healthcare marketing field and we’ve seen amazing results from both small and large budgets. 

Collectively, our marketing team has well over 30 yearsexperience working in areas such as healthcare marketing, NHS communications, behavioural (social) marketing, copywriting, content design and social media, in all the sectors; public, private and not for profit. You’re in safe hands.

Most marketing consultancy projects start from £750 depending on size of your challenge/campaign. 

Once we’ve discussed your needs, we’ll quote a full, no-obligation, fixed fee for the work excluding any print/materials or mileage required. Working remotely like we do, you don’t incur the added costs of flash agency offices, avocado smoothies or ‘meetings about meetings’ either.

All our marketing consultancy projects conclude with a simple, easy to follow report that details the work we’ve done or the practical steps you need to improve your marketing activities in-house (and why), together with a no-obligation quote to take care of any further work for you. 

And if you want to save your time and money by outsourcing your day to day marketing to us, you might want to check out our Outsourced Marketing Manager service.

Ready to fix your marketing? Get in touch
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