Handling social media comments from patients About 6 months ago, a practice manager came to me in tears. “Our Facebook Page is awash with hateful comments from patients,” she said. I looked. It was. Some comments were downright dreadful. BUT there were also lots and lots of really positive ones too. None had been answered.…
It’s been a funny old few months in primary care (understatement of the year! Having enough PPE, setting up ‘hot’ sites, seeing your patients on a screen…but you’ve done it. You’re still coming through it but you’ve done it. And whatever you thought of ‘Clap for Carers’, millions upon millions of people appreciated you for…
After a short appearance on BBC Radio Five Live last week talking about ‘breaking lockdown’, I decided to take stock of the arguments and heartbreak I’d listened to. Are we just a nation of selfish gits deep down or is the real culprit the communication and our instinctive behaviours as humans? Take a cup of…
The coronavirus outbreak is currently tearing its way through the world. Whilst it doesn’t quite feel like it at the time of writing this, it will eventually pass. Everyone is counting down the days until it does. For healthcare businesses such as physio and podiatry clinics, single-handed therapists and dental surgeries, it’s crucial that your marketing…
(FOUR-MINUTE READ) If you work in healthcare and you’re left in charge of the social media or writing your company blog, which one of these is your natural response? Yay! New week or month. Time to craft my ideas, create the content and get cracking! *Sigh* Another week or month gone. Time yet again to…
Back in the day, when your new GP practice website was young and care-free, a patient could find your appointment details then flick over to repeat prescriptions with no bother at all. But if it’s been a few years and it now resembles a ferret’s nest (and you’ve been meaning to take a look at it,…
Your company just won its first major award. Whether you were nominated, voted for, or decided to put in for it yourself, you were selected as the winning organisation in that award category. Wow what a feeling, eh? But wait a minute. What if it was a mistake? Why didn’t people vote for the other…
5,000 per day. According to experts that’s roughly how many ads we see daily. Almost 80% of UK citizens own a smartphone. Less than a third of UK households still have a desktop computer at home. On average, apps such as Facebook, YouTube and Amazon are being checked over 49 times per day (and that…
When I decided I wanted to write something about World Mental Health Day, I had planned to write something truly inspirational to help others. Unfortunately the time to do that didn’t transpire. As it never bloody seems to do when I want to be extra creative. But that’s okay. Stay with me. I want to…
With Halloween just around the corner, you’ll no doubt have your own horrifying healthcare stories to share. From the chilling episode in September 2016 when the surgery phones went down for three days, to that hair-raising incident where the poor pharmacist got locked in the photocopier room with the plumber for six hours until someone…
October marks Health Literacy Month – a topic close to our hearts here in the Yorkshire Medical Marketing office. Managing director, Kara Skehan gives her thoughts on why we should all give a monkey’s about health literacy in this piece published on LinkedIn. Check it out: https://www.linkedin.com/pulse/why-we-should-give-monkeys-health-literacy-kara-skehan-née-dudley-/
A Sheffield-based healthcare marketing start-up has been shortlisted for a prominent healthcare award after successfully helping groups of GPs to promote their new services to millions of patients nationwide. Yorkshire Medical Marketing are contenders for ‘Communications Agency of the Year’ at the General Practice Awards in recognition of their support to GP federations and GP practices.…
Healthcare marketing agency, Yorkshire Medical Marketing (YMM) is proud to announce it’s teamed up with Primary Care Direct (PCD) as part of their new consortium to help primary care providers. The marketing agency’s award-nominated track record with GP practices and federations made the decision to join Primary Care Direct’s consortium ‘total business sense’ according to…
This article was written by our very own founder, Kara Dudley and was first published by Practice Index in April 2018. It reveals just some of the tried and tested ways we’ve discovered for reducing DNAs (Did Not Attends) in general practice. Enjoy! Reducing DNAs and boosting efficiency for less than a box of Krispy…
Yorkshire Medical Marketing and its owner, Kara Dudley have been shortlisted for the ‘At your service – Best small service business ’ category at the prestigious Small Awards for exceptional levels of service towards healthcare providers. Local marketing and communications specialist, Kara Dudley provides outsourced marketing to a growing number of busy healthcare clients including…
Asking patients ‘what can I DO for you?’ is something most of us are comfortable with but when did you last step in their shoes and consider ‘what does my patient want?’ Yes of course they want something to be fixed or improved. They want your attention, eye contact and a safe space to share…
It’s Monday morning, pre-9AM you already have 30 or so mental to-dos, even before you’ve grabbed your must needed caffeine boost. Then, you switch your PC on – bham! Email overload. And so it starts. Shifting through your electronic messages can feel like a hamster wheel that never stops, can’t be conquered and continually grows.…
You care too much, you are burned out, overextended and overburdened. It’s the age-old paradox – caring for others comes at the detriment of our own health. I’ve found that NHS workers and those in healthcare are routinely the most stressed amongst any given industry that I’ve worked in. Let, it, go. I know. Easier…
