Medical Marketing Social Media Training

It’s Monday morning, pre-9AM you already have 30 or so mental to-dos, even before you’ve grabbed your must needed caffeine boost. Then, you switch your PC on – bham! Email overload.

And so it starts.

Shifting through your electronic messages can feel like a hamster wheel that never stops, can’t be conquered and continually grows.

Today is the day you get to grips with it. Let’s get to work…


The Pressure Pot, Conclusion Jumping and Picking up the Phone

Email overload is nothing short of an epidemic, no more so than for those working in an NHS that has never been more under pressure. Yet whether surgery manager or owner of a busy physiotherapists, when you’re time-short and super stretched, skimming emails can easily lead to miscommunication and misunderstandings.

Moral of the story? If it’s worth your time, it could be quicker and less prone to misinterpretation if you pick up the phone.


Dealing with Spammers – Time for a Digital Detox

62% of the emails in the average inbox are not important and can be processed in bulk. Yes, you heard me right!

Invest time in regularly detoxing your email inbox – unsubscribing from unsolicited emails where there’s an option to do so, and messaging others directly if they’re personally overwhelming you with emails.

In some instances, a friendly chat about how you could communicate better could be a suitable alternative – ultimately this is going to benefit you both.


Email Communication – What’s the Point?!

Get to the point – emails should be as short and snappy as possible, especially if they’re part of a campaign that’s hoping to illicit a set action from the person on the other side of the screen. No fluff, no filler, no need for a message the length of a medical research paper.

Put the most important thing or action you want the reader to do in the first few sentences if you can. You’ll be amazed at how quickly you start to get replies and people actually doing what you’ve asked!

For standard messages that you seem to send a hundred times a day, create templates to save-time and reduce your cortisol to a safe level!


Turn to Tech to Claw That Time Back

The average person spends 28% of the workweek reading and responding to email. How depressing is that?!

Make no mistake – email is stopping you from doing what you’re really good at. Of course for some tasks, email is unavoidable. For others however, there are streamlined, time-saving alternatives – such as using WhatsApp for arranging staff cover (a one-time mobile only app, that’s now helpfully available on the desktop), or a project organisation platform such as Asana for managing a small team towards a shared goal.

Now that you’ve wrestled your email overload into a headlock, it may be time to re-think your marketing efforts. Feeling overwhelmed? We’re ready to talk when you are.


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